Launchpad Evolve, Cremorne | Tuesday 31st May 2022

Book Tickets Now

What Happens When Realities Collide?

The digital and physical worlds are on a collision course.

Separate now, they'll merge to create a new reality in the near future. One that is weirder than a Black Mirror story.

On the one hand, AR promises a magical new world where virtual information is embedded in the real world. It will enable a farmer to see data from sensors monitoring moisture content overlaid onto their fields as they look across their farm. It will guide you as you assemble furniture from IKEA. As you drive a car, the directions will be overlaid on the windscreen, creating a map you drive on.

Then, on the other hand, tangible computing will incorporate the digital into real-world objects. When your child picks up a globe of the world, it will talk to them, answering questions about countries as they are touched. Your shopping list will know what's already in the fridge, and even the kitchen bench will become a touch screen recipe book.

What happens when Sci-Fi meets Extended Reality? 

Will our reality and truths become more profound, or will our experiences and moments of truth become trivialised and commoditised? 

Does the individual lose their uniqueness and become one of many cookie-cut personas in the universe of templated realities? 

Already we see how virtualisation replaces individuality in deepfakes and AI-enhanced digital transplants in film, art and more. How will we as a species respond?

Einstein said a long time ago that "Imagination is more important than knowledge". Anyone who has experienced a well-produced movie, visited Disneyland, or put on a virtual headset recently would attest to that.

It is predicted that soon, immersive experiences will enhance (and likely supplant) our reality. That our senses will have to adapt or evolve to fully harness the potential of imagination. The intangible has become more valuable than the tangible.his area

How will you embrace the coming reality?

Three brilliant thought leaders exploring
the reality of Augmented Reality in Australia today.

Points of Intersection

Kim Marriott

Prof Kim Marriott

Head Dept Human-Centred Computing

Kim is a Professor in Computer Science. After obtaining his PhD in 1989, he worked at the IBM TJ Watson Research Center until joining Monash in 1993.

He is Head of the Department of Human-Centred Computing. His main interests are in assistive technologies for people with vision impairment and data visualisation.

Man + Machine = More

Cameron Newnham

Cameron Newnham

CTO Fologram

Cameron is the co-founder and CTO of Fologram, a Melbourne based design research practice and technology startup. Focusing on creating a mixed reality toolkit for designers and makers, the practice explores how building directly from mixed reality environments can extend the skills and capabilities of designers.

It augments the mastery of trades by improving spatial understanding of design intent and reducing the risk of human error associated with extrapolating 2D instructions to the 3D form.

Saving Lives

David Loiacono

David Loiacono

GM Training St John Vic

With thousands of people dying from cardiac arrest each year, we must make the process of undertaking first aid training accessible.

Using Start VR’s invaluable expertise in virtual reality, we ensured our students receive the highest quality learning experience while significantly cutting down the time it takes to deliver a market-leading first aid course in Australia.

Kim will explore

Looking at the intersection points of digital and real-world environments, Kim will discuss what can be achieved today and in the near future.

Examples of augmentation of physical objects, the overlaying of digital information, interaction with people and the pitfalls of pushing the technology too far.

Who will benefit from this technology? How will things change for us? What are the consequence for how we work, live and play?

Cameron will explore

Fologram and partners projects and experiments that investigate the implications of Mixed-Reality (MR) assembly methodologies on architectural design.

Could making in mixed reality allow us to reconfigure computer-aided design and manufacturing (CAD-CAM) not as a means of working to high degrees of tolerance and precision but instead as a return to craftsmanship, intuition and reflexive making?

How will the medium of MR enable new forms of collaboration between designers and manufacturers, or between humans and machines?

What new architectural forms might be found in this superposition of the digital and the craftsman?

David will explore

When our mission is to save lives through first aid, how can we use new technologies to better prepare people to help someone in a medical emergency?

This is the question we asked ourselves at St John Ambulance Victoria. We train nearly 60,000 people in first aid every year and yet bystander response, particularly to sudden cardiac arrest is still poor.

First aid training as been delivered in the same way for many years, a trainer at the front of a class with a PowerPoint presentation and the odd video. We needed an experience that the student would enjoy, would make them feel ready to use their new skills, reduced training time and was delivered consistently.

So we turned to virtual reality and in doing so found an effective solution we didn’t expect. We now deliver an award winning training experience, and bystander response rates for cardiac arrest are improving.


During the event experience Extended Reality Installations that explore aspects of the
collision between digital and physical worlds.

The Marauders Map digital twin tracking and analysing attendee movements, but is this a privacy problem?

Tram Soundscape, augmented Saloon meeting space, priming your mindset before you enter. But is this manipulation?

The Koi Pond bench top augmenting workspaces with interactive applications, but is this just adding more noise?

Virtual Event Space exploring 360d viewing of events using Facebook live streaming compared to the reality of being there, but is this better?

EyeJack Augmented Artworks showcasing Australia artists exploration of AR, but does the technology get in the road of enjoyment?

The Details

Where: Tram Stage, LaunchPad Evolve,
132 Cremorne Street, Cremorne

When: 31st May 2022

Parking: Wilson parking on Balmain Street, good street parking in the surrounding area

Public Transport: Tram or train to Richmond Station, LaunchPad is a 5mins walk due south toward the Yarra River down Cremorne Street



Future LaunchPad Collider Events

Collider explores the creativity and disruption that comes from appreciating our differences.
Each quarter the LaunchPad Community hosts an inquiry into fundamental shifts occurring in our community, society and industry.
Often including the impact of technology, it’s not technical.
Each event considers the impact of a shift, both positive and negative.

May 2022
Meta vs Reality

What happens when our familiar physical world collides with a digital reality?

Are People + Machines = Better?
At this Collider Event, you’ll hear from some of Australia’s best thinkers on what Augmented Reality actually means to business, how we can best use the technology and what are the consequences.

Explore 5 AR/VR/XR installations that challenge your thinking on what is possible, the positives and the pitfalls.


Sept 2022
The Remote Possibilities of Work

The office is atomising.

Everything is becoming smaller - markets, products and now workspace.

The question isn't where should I locate my team, but where is the best place for my team to do their best work.

In this Collider Event, we’ll hear from leading authorities on the future of work, what it means to business in the future and our quality of work life.

Feb 2023
Trust Issues

Relationships, business, trade – these are all things built on a network of trust.

But what happens when the measures we use as the basis of trust break down. What does it mean to trust in a digital online world?

Can we really trust that robocall from the bank? Has this journalist reality researched the story? Is Microsoft really calling me about the speed of my computer?

In this collider event, we’ll explore the rabbit hole that is trust in a digital world, its source, how it’s changing and the consequences for us all.